June Client of the Month

Founded in 2017 by two guys who just wanted better hair, the Fifth Estate Co. was established to reduce the time in front of the mirror, so you can focus on what is important. Tasmanian duo Joey Crawford and William Coats sat in a boutique cafe in 2017, and walked away energised by more than their lattes. They had a mission. To create a product that people like them were able to rave about.

Dr Joey Crawford (left) founder and director of Fifth Estate Co

The name Fifth Estate Company takes its roots in the Old Regime of France, before their French Revolution, where there were three estates of power: the clergy (the First Estate), the nobles (the Second Estate), and the people (the Third Estate). Across the world from 1400 to 1800 these three estates, and their variations were pretty common, Sweden had four estates (separating the people into burghers and land-owning peasants), and Scotland had three estates, with slight name variations. The Fourth Estate in Ecclesiastical France was coined in 1837 to reflect the power the printing press (i.e. media) had on society. 

We call the Fifth Estate the next level of power, the individuals who may be overnight YouTube sensations, or those who work to ascend to the upper echelons of twenty first century society. These people are the future decision-makers, the future leaders. We exist and create products to make sure that whatever the journey, whatever the goal, that you look good whilst climbing the corporate ladder or enjoying a bevvy with the boys on a Friday afternoon.